Abstract

Body image attitudes can be divided into body evaluation and body investment. Most previous works on body image atti tudes focused primarily on body evaluation. This study tested whether the Body Investment Scale (BIS) is a reliable and valid instrument to capture body evaluation and investment. Korean BIS’s factor structure, reliability, and validity were examined using a sample of 382 South Korean college students. Confirmatory factor analysis showed that the original and alternative solutions fit the data well. However, the internal consistencies of the alternative three-factor model were only within a satis factory range. Appearance and reasons for living exhibited significant positive correlations with all BIS subscales, whereas de pression demonstrated significant negative correlations with all subscales. These findings suggest that the Korean BIS is reli able and valid instrument for measuring body image attitudes. Limitations and suggestions for future research are discussed.