바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

Journal of Wellbeing Management and Applied Psychology / Journal of Wellbeing Management and Applied Psychology, (E)2586-6036
2022, v.5 no.1, pp.23-30
https://doi.org/https://doi.org/10.13106/jwmap.2022.vol5.no1.23
JANG, Hee-In
SO, Young-Jin

Abstract

Purpose: This study investigated the effects of perfume purchasing behavioral factors on purchase satisfaction with 328 adolescents. Conclusions: In conclusion, it was found that among the six factors affecting purchasing behavior of perfume, the variables that had a statistically significant effect on purchase satisfaction were internal pleasure-seeking (p.<001) and fashion-seeking (p.<001). This is thought to affect purchase satisfaction by reflecting attractive images, favorable feelings, and pleasure by using perfumes preferred by adolescents. In addition, it is thought that the psychological characteristics of adolescents who want to follow trends while pursuing trends when purchasing perfumes are reflected.

keywords
Adolescents, Perfume, Purchase status, Purchase behavior

Journal of Wellbeing Management and Applied Psychology