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  • E-ISSN2586-6036
  • KCI

Vol.4 No.2

KWON, Lee-Seung ; PARK, Hyeon-Young ; LEE, Se-Rin ; LIM, Hyeon-Jin ; KWON, Young-Eun pp.1-13 https://doi.org/https://doi.org/10.13106/jwmap.2021.vol4.no2.1
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Abstract

Purpose: This study analyzed the general status and conditions of the kimchi industry in Korea. The purpose of this study is to contribute to the information of a desirable kimchi market by analyzing the distribution, price, market, and consumers of kimchi based on the current status and status of the kimchi industry in Korea. Research design, data and methodology: This study basically conducted research design and analysis based on theoretical consideration and kimchi market data. Results: The conclusion of the study is that in order to globalize kimchi, it is expected that a strategy to target overseas markets with relatively low competition through a low-salt diet and premium strategy along with the image of Western health is expected. Conclusions: In Korea, small and medium-sized companies can target the B2B (Business-to-Business) market first and then target department stores or convenience stores at a stable time in the future to expand sales channels and profitability through premium or low-cost policies. Another strategy is to target overseas markets as soon as the company stabilizes through B2B. Therefore, in the kimchi industry, it is necessary to establish a sales/marketing strategy according to what position and position of one's own company in the kimchi industry.

LEE, Jae-Min ; KIM, Kyong-Hwan pp.14-18 https://doi.org/https://doi.org/10.13106/jwmap.2021.vol4.no2.14
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Abstract

Purpose: The purpose of this study was to identify the factors that enhance brand identity among the four relationship factors in the well-being industry: brand relationships, product relationships, employee relationships, and other customer relationships, and to examine the impact between consumers' brand identity and committed behaviors performed by consumers of brand equality, promotion, cooperation, and advocacy. Research design, data and methodology: The models designed in this study were proposed based on prior studies and the survey was conducted on well-being consumers for empirical testing of the models. Valid samples of a total of 350 data collected were analyzed using the SAS 9.4 statistical package programs, and the results for the structural equation model analysis are as follows. Results: First, the three relationships in the brand community have all been shown to improve brand identity, but the product relationship has had a negative significant effect. Second, consumers' brand identity has had a strong effect of promoting both committed behavior, cooperation and advocacy. Conclusions: Based on these analysis results, the theoretical implications of the well-being industry were presented, and effective practical implications were presented to the well-being operators and the community operators of well-being brands.

KIM, Su-Hye ; LEE, So-Hee ; YUN, Yeo-Jin ; CHOI, Soo-Young ; JUNG, Min-Jae ; KWON, Woo-Taeg pp.19-25 https://doi.org/https://doi.org/10.13106/jwmap.2021.vol4.no2.19
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Abstract

Purpose: The purpose of this study is to reduce odor complaints by identifying problems with odor management at the site of the water regeneration center and researching odor management methods. Due to the high population density of Korea, sewage treatment facilities are adjacent to residential and industrial areas. According to previous studies, the main malodor-emitting facilities of sewage treatment facilities were preliminary treatment facilities (2,220 times), sedimentation basins (4,628 times), and sludge treatment facilities (9,616 times). Research design, data and methodology: Compound malodors and designated malodor-producing substances were collected from five site boundaries of the water regeneration center and analyzed according to the official methods to test malodor, and a total of two times (August and September 2020) were conducted. Results: As a result of the measurement, in the green area in front of the center office, compound malodors were detected at a maximum of 8 times and at least 3 times during the dawn time. As for the designated malodor-producing substances, 0.1ppm of ammonia was detected in the green area in front of the center office and the park golf course. This is within 15 times the maximum allowable emission level of compound malodors and within 1ppm of the maximum allowable emission level of ammonia. Conclusions: Even if the dilution rate of the compound malodors did not exceed the maximum allowable emission level, the odor could be recognized, and more research is needed in the future to establish effective reduction measures according to the subjective and individual and seasonal odor characteristics.

PARK, Young-Taek ; PARK, Hyeon-Young ; LEE, Se-Rin ; LIM, Hyeon-Jin ; KWON, Young-Eun ; KWON, Lee-Seung pp.26-34 https://doi.org/https://doi.org/10.13106/jwmap.2021.vol4.no2.26
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Abstract

Purpose: The ultimate purpose of this study is to analyze this survey to understand the overall contents of college career guidance and psychological counseling, and to utilize it to improve the quality of learning and provide career guidance. Research design, data and methodology: The research period and survey subject are approximately one month from 2020.12.01(Tue) to 2021.01.03(Sun). Convenience sampling was conducted using a structured questionnaire composed of a 5-point Likert scale and 5 open-ended questions. As the analysis method, descriptive statistics such as reliability analysis and frequency analysis of Cronbach's α coefficient of internal consistency were mainly used. Data Analysis Statistical program was analyzed using SPSS 25 version. Results: The item with the highest score is that the counseling and counseling-related non-specialized programs offered by the Student Counseling Center are helpful for school life (3.56 points). Conversely, the lowest question is that seminars accompanied by priests are helpful for study (3.38 points). Conclusions: The average score of 5 questions in the career guidance and psychological counseling areas is 3.38 out of 5.

CHOI, Jong-Sun ; JUNG, Min-Jae ; LEE, Jun-Cheol ; KWON, Woo-Taeg pp.35-41 https://doi.org/https://doi.org/10.13106/jwmap.2021.vol4.no2.35
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Abstract

Purpose: In this study, volatile organic compounds(VOCs) and aldehydes generated from roadside vehicles and other pollutants were measured and analyzed. Research design, data and methodology: As a result of measuring and analyzing three areas near the roadside, Vinyl chloride 0.00 ~ 0.02 ppb, Benzene 2.87 ~ 5.01 ppb. Toluene 4.51 ~ 8.62 ppb, Styrene 0.00 ~ 0.34 ppb, Formaldehyde 8.45 ~ 17.12 ug/m<sup>3</sup>, Acetaldehyde 7.01 ~ 17.64 ug/m<sup>3</sup> were detected. When comparing the analysis results and the 6-month average concentration of the hazardous air monitoring network, the analysis results were about 26 times higher for Benzene, about 5 times for Toluene, and about 3.75 times for Styrene. In the case of vinyl chloride, it was confirmed that it was about 20 times lower than that of the hazardous atmosphere monitoring network. Results: Therefore, it is necessary to reexamine the installation location of the measurement network because people are exposed to pollutants on the actual roadside. It is judged that it is right to build a measurement network that is practically helpful to people by increasing the measurement items in the measurement network.

Journal of Wellbeing Management and Applied Psychology