The urbanization process of marginalized locals can be observed within the globalization process of capital. Seouls consumer spaces in the global era have diversified in a complicated pattern. When the changing logic of consumer spaces is examined closely, it can be described as a process of decentralization of and distinctions within spaces. The re-centralization and specialization of spaces constitute a factor that deepens the distinction of cultural capital within diversified consumer spaces. How the enormous consumer space of Seoul becomes distinct on the basis of cultural tastes will be reviewed through a detailed analysis of two different consumer spaces, Apgujeong-dong and Dongdaemun.A comparison of Apgujeong-dong with Dongdaemun as consumer spaces has three cultural implications. First, Apgujeong-dong and Dongdaemun are defined here not as mere individual consumer spaces, but as symbolic spaces possessing different living standards and lifestyles. Second, the comparison deals with the economic base of customers of these consumer spaces, along with their related lifestyles and cultural tastes. Distinctions within consumer spaces expose disparities between consumption standards by class. Third, a spatial analysis is needed to understand what regional significance Apgujeong-dong and Dongdaemun hold in this age of global consumerism.
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