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  • P-ISSN0023-3900
  • E-ISSN2733-9343
  • A&HCI, SCOPUS, KCI

“Beauty Will Save You”: The Myth and Ritual of Dieting in Korean Society

Korea Journal / Korea Journal, (P)0023-3900; (E)2733-9343
2007, v.47 no.2, pp.41-70
https://doi.org/10.25024/kj.2007.47.2.41

Abstract

This paper will examine the dieting that takes place in Korean soci-ety today from the perspective of myth and ritual of beauty in con-temporary society. The beauty myth prevalent in contemporary soci-ety is in fact not a new one; it is just a variation of the old storythat has long relegated women to passivity and obedience. Focusingon the fundamental ideas of beauty myth, this paper will first exam-ine the story of the bear-woman, which appears in the Dangunmyth. Next, it will describe how this logic of bodily transformation isreconstructed in Korea today. Finally, this paper will explore howtransformation of the body results in encouraging women to be pas-sive and dependent on others.

keywords
bodily transformation, dieting, myth, ritual, patriarchy, consumer culture, Confucianism, Dangun mythPark Sang Un (Bak, Sang-eon) is a researcher at the Academy of Korean Studies. Hereceived his Ph.D. in philosophy and religion from the same institut, bodily transformation, dieting, myth, ritual, patriarchy, consumer culture, Confucianism, Dangun mythPark Sang Un (Bak, Sang-eon) is a researcher at the Academy of Korean Studies. Hereceived his Ph.D. in philosophy and religion from the same institut

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Beauty Will Save You: The Myth and Ritual of Dieting in Korean Society ,

Korea Journal