ISSN : 0023-3900
This article analyzes the emerging image of educational managermothers in the context of South Koreas neoliberal transformation,including educational reforms and the rapid expansion of the privateafter-school market. Although maternal support for childrens educa-tion is not entirely new in South Korea, the escalating private after-school market demands much more of mothers than formal schoolingever did. By critically scrutinizing the continuity and discontinuity ofthis emerging maternal image between the old and new rhetoric, thisarticle examines the newly intensified maternal roles for childrens edu-cation. In particular, by analyzing the media discourse, this articleexplores new aspects of this maternal subjectivity, which is closelyintertwined with South Koreas neoliberal transformations and its callsfor newly creative and competitive citizens. While resonating with theold ambivalent tone and centering on the experiences of middle-classfull-time mothers, this discourse reconstructs educational managermothers as necessary figures for childrens educational success. Thismaternal discourse thus enjoins diverse women to become managermothers, by obscuring the classed aspect of this image and emphasiz-ing the specific ability (neungnyeok) or nature (jajil)of mothers formanaging their childrens education.
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