ISSN : 0023-3900
The success of K-pop’s global drive has provoked scholarly interests from various perspectives and disciplines. The multidisciplinary interest in K-pop reflects the wealth of K-pop success factors that are either exogenous (i.e., emphasizing global factors) or endogenous (i.e., highlighting Korean factors). This article focuses on the endogenous factors of K-pop’s success, given the fact that the majority of the extant studies on K-pop analyze the impact of global factors on K-pop’s popularity in different regions of the world. Thus, this study seeks to find if non-stereotypical Korean particularities that cannot be accounted for by exogenous explanations exist within the K-pop industry. We posit that the Korean peculiarities in the K-pop industry can be traced back to time/space hybridity, the “red queen’s race,” and cosmopolitan striving. This article finds that these three specific features within modern Korean culture explain why K-pop songs are still different from American or European pop music, despite their similarities due to the globalization of pop music. The differences between K-pop music and their counterparts in America and Europe are: the contemporaneity of the uncontemporary, the synchronized dancing to melodic music (vis-à-vis beat music), and the multi-top dancing formation. We conclude that the aforementioned Korean factors are responsible for these musical variations in K-pop.
Abelmann, Nancy, and Jeongsu Shin. 2012. “The New (Korean) Wave: A Global Social Mobility Story: Please Look after Mom.” Korea Observer 43.3: 399-418.
Allen, Matthew, and Rumi Sakamoto, eds. 2006. Popular Culture, Globalization and Japan. New York: Routledge.
Carroll, Lewis. 1872. Through the Looking Glass. Oxford: Oxford University Press.
Chang, Kyung-Sup. 2010. South Korean under Compressed Modernity: Familial Political Economy in Transition. New York: Routledge.
Cho, Hae-Joang. 2005. “Reading the ‘Korean Wave’ as a Sign of Global Shift.” Korea Journal 45.4: 147-182.
Cho, Hae-Joang. 2007. Inteonet-gwa asia-ui munheon yeongu (Cultural Research of Asia and Internet). Seoul: Yonsei University Press.
Choi, Kwang-Sik. 2013. Hallyu rodeu (Hallyu Road). Seoul: Nanam.
Chua, Beng Huat. 2004. “Conceptualizing an East Asian Popular Culture.” Inter-Asia Cultural Studies 5.2: 200-221.
Elberse, Anita. 2010. “Bye-bye Bundles: The Unbundling of Music in Digital Channels.” Journal of Marketing 74.3: 107-123.
Gilbert, Eric, and Karrie Karahalios. 2009. “Predicting Tie Strength with Social Media.” Human Factors in Computing Systems 1: 211-220.
Ho, Swee-Lin. 2012. “Fuel for South Korea’s ‘Global Dreams Factory’: The Desires of Parents Whose Children Dream of Becoming K-pop Stars.” Korea Observer 43.3: 471-502.
International Federation of the Phonographic Industry (IFPI). 2011a. “Recording Industry in Numbers 2011.” http://www.ifpi.org/content/section_resources/rin/rin.html.
International Federation of the Phonographic Industry (IFPI). 2011b. “South Korean Music Market: A Case Study.” http://opennet.or.kr/wp-content/uploads/2013/04/IFPI-South-Korean-Music-Market-Case-Study-March-2011.pdf.
Iwabuchi, Koichi. 2001. “Uses of Japanese Popular Culture: Trans/nationaism and Postcolonial Desire for Asia.” Emergences: Journal for the Study of Media and Composite Cultures 11.2: 199-222.
Jang, Wonho. 2013. “Cultural Hybrid and Hallyu.” Paper presented at the International Conference “The ‘Miracle’ Narrative of the Korean Cultural Industries: Perspectives from the Middle East,” Hebrew University of Jerusalem, May 7-9.
Jang, Wonho, Ik-ki Kim, and Jiyoung Kim. 2012. “Hallyu-ui hwakdae-e gwanhan munhwa saneopjeok bunseok: ilbon-eseoui hallyu-reul jungsim-euro” (Dynamics of Cultural Industries in the Spread of Korean Wave: The Case of Korean Wave in Japan). Hanguk gyeongje jiri hakhoeji (Journal of the Economic Geographical Society of Korea) 15.4: 695-707.
Jung, Eun-Young. 2009. “Transnational Korea: A Critical Assessment of the Korean Wave in Asia and the United States.” Southeast Review of Asian Studies 31: 69-80.
Kim, Chang-Nam. 2009. Daejung munhwa-ui ihae (Understanding Popular Culture). Seoul: Hanul.
Kim, Sangjoon. 2011. “Interpreting South Korean Competitiveness: From Domestic Rivalry to Global Competitiveness.” Korea Observer 42.4: 621-643.
Lee, Jaehyuck. 2004. “Sijang-gwa gubyeol: redeu kwin reiseu yuhyeong” (Market and Distinction: Types of Red Queen’s Race). Hanguk sahoehak (Korea Journal of Sociology) 38.6: 31-61.
Lee, Taek-Gwang. 2013. “Psy ijeon-gwa ihu: Psy hyeonsang-eun mueot-inga?” (Psy Before and After: What the Psy Phenomenon Means). Paper presented at the conference “Psy Before and After: The Conditions for the Sustainable Development of the Hallyu,” organized by the KBS Korean Flow Association, Press Center, Seoul, March 21.
Oh, Ingyu. 2009. “Hallyu: The Rise of Transnational Cultural Consumers in China and Japan.” Korea Observer 40.3: 425-459.
Oh, Ingyu. 2010. “Education and Development: Why Are Koreans Obsessed with Learning?” Comparative Sociology 9.3: 308-327.
Oh, Ingyu, and Gil-sung Park. 2012. “From B2C to B2B: Selling Korean Pop Music in the Age of New Social Media.” Korea Observer 43.3: 365-397.
Park, Joseph Sung-Yul. 2010. “Naturalization of Competence and the Neoliberal Subject: Success Stories of English Language Learning in the Korean Conservative Press.” Journal of Linguistic Anthropology 20.1: 22-37.
Park, So Jin, and Nancy Abelmann. 2004. “Class and Cosmopolitan Striving: Mothers’ Management of English Education in South Korea.” Anthropological Quarterly 77.4: 645-672.
Pennycook, Alastair. 1994. Cultural Politics of English as an International Language. London: Longman.
Shim, Doobo. 2006. “Hybridity and the Rise of Korean Popular Culture in Asia.” Media, Culture and Society 28.1: 25-44.
Silberman, Bernard S. 1993. Cages of Reason: The Rise of the Rational State in France, Japan, the United States and Britain. Chicago: University of Chicago Press.
Yim, Haksoon. 2002. “Cultural Identity and Cultural Policy in South Korea.” International Journal of Cultural Policy 8.1: 37-38.
Yin, Kelly Fu Su, and Kai Khiun Liew. 2005. “Hallyu in Singapore: Korean Cosmopolitanism or the Consumption of Chineseness.” Korea Journal 45.4: 206-232.