Abstract

Modern cultural heritage has clear significance and value as part of the historical record of a given country. However, perspectives on the value and role of cultural heritage can vary. This study compares the perceptions of various subjects on urban colonial cultural heritage. The similarities and differences between the direction of local culture pursued by local experts and the perceptions of different subjects are analyzed, and the reinforced image of a multifaceted city image is examined. The results reveal that, first, differences exist within the reference group. The reference group determined the city of Gunsan’s resources, which led to regional revitalization projects to improve the city’s image. Second, commonalities were observed between the perceived images of local residents, visitors, and non-visitors. All three groups understood Gunsan as a city of modern history and a city where past and present coexist. Third, examining non-visitors’ perceptions of Gunsan as a reinforced image revealed that their perceptions were similar to those of visitors. The public’s view of colonial history is the same: it is a painful history but one that must be remembered. However, the interpretation and use of that heritage differ widely. The administration of Gunsan should manage the city’s image to prevent historical distortion or the misunderstanding of history by the perceiving subjects.