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A Study of Activation Approaches by the on the Analysis Problems and Success Cases of Traditional Markets

The Korean Journal of Franchise Management / The Korean Journal of Franchise Management, (E)2508-4593
2010, v.1 no.1, pp.19-42
https://doi.org/https://doi.org/10.21871/kjfm.2010.1.1.19
Lee, Jae-Han
Kim, Kyu-Won
Yu, Jong-Pil
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Abstract

Since circulation market whole surface opening, traditional market is real condition that is looked away more gradually to consumer as reasons of international retail firms and domestic enterprise firms to enter distribution industry, internet mail order rapid increase by information-oriented society, the pursuit of upgradation and normalization by elevation of income level and consumption pattern change that consideration convenience with young consumers as the central figure. Therefore, the purpose of this study is to analyze stagnation cause of traditional market and problem within a change of new distribution environment, and to develop new approaches for dealing with domestic traditional market relationship prompting competition through activation example analysis of foreign traditional market and domestic traditional market. The result of the study indicated that there are a lot of cases that are begun by a few's merchant with leadership that has been will which is strong in activation in beginning in market's occasion that succeed in activation. In particular, software side such as operational efficiency or marketing expertise strengthening of management is that effect is high relatively than hardware side market activation. Also essential to the settlement of credit transactions using credit cards is important for expanding the effort, for the expansion of credit card merchant credit card advantage and raise awareness among traders about the expected effects is needed. Though these study finding submits plan that create market ecosystem so that many consumers may become place that could visit naturally and create pleasure and convenience, and time, monetary, psychological value of shopping to traditional market, there is sense.

keywords
재래시장, 활성화모델, 사례분석

The Korean Journal of Franchise Management