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A study on the regulation for unfairness and unfair trade practices in franchise business

The Korean Journal of Franchise Management / The Korean Journal of Franchise Management, (E)2508-4593
2011, v.2 no.1, pp.119-133
https://doi.org/https://doi.org/10.21871/kjfm.2011.2.1.119
Gwon, Yong-Deok
U, Jong-Pil
Lee, Sang-Yun

Abstract

The objective of this study is to establish the basic concepts for franchise agreements in consideration of both theoretical and practical conditions, to set the parameters for the discussion regarding the practical business matters pertaining to franchise agreements, and to analyze the criteria for determining the illegality of unfair trade practices based on research into actual practices in franchise transactions and on case studies of the implementation of laws by the Fair Trade Commission. The study aims to thereby contribute to the stabilization of laws in franchise transactions, benefiting all parties including franchise-related institutions, participants in franchise transactions, and related consumers. In conclusion, even in cases where regulatory exceptions are applied within the Fair Franchise Transactions Act when determining the illegality of franchised businesses, it is impossible to eliminate illegality unless all necessary and sufficient conditions have been included, and even if the procedure for evading illegality has been undertaken, illegality may not be eliminated unless the contents thereof are legitimate.

keywords
프랜차이즈 개념, 가맹사업 정의, 가맹금 정의, 가맹사업 성립조건, 불공정거래 행위

The Korean Journal of Franchise Management