Albarran, and J. Dimmick. 1993. An Assessment of Utility and Com-petitive Superiority in the Video Entertainment Industries. Journal ofMedia Economics 6.2,

Baldwin, and Youn S. 1994. The Evolution of Viewer Discriminationin the New World of Television. Paper presented at IAMCR 1994 SeoulConvention,

Baldwin, and B. Bates. 1992. Uses and Values for News onCable Television. Journal of Broadcasting and Electronic Media36,

Cable Communications Policy Act of 1984. Pub. L. No. 98-549 98 Stat. 2780.183 Competition Issues of the Korean Broadcast Service Provision Market. . .,

TV market, . In this regard the KBC isconsidering revising the Broadcasting Law to restrict the additionalentrance of terrestrial TVs into the PP market and also restrict thenumber of terrestrial TV-originated PP channels on cable and satelliteTV,

these arguments and regulatory directions do not seemto fully consider the real situation. Expansion implies that the posi-tion and influence of terrestrial TV are maintained and expanding,

into the pay TV market. The actual situation, is that terres-trial TV is rapidly shrinking and spinning off of PPs as an alternativemeans of survival. In this vein transition instead of expansion isa more adequate way of describing the nature of the spinning off ofPPs by terrestrial TV. Thus claims of restricting the entrance of terrestrial TVs into thePP market e.g. the recent debate over whether to put restrictions on,

KBSs attempt to launch the Family Channel and in a sense even anachronistic. Considering the weakened posi-tion as an independent medium and the decrease in market power ofterrestrial TV its transition into PPs is rather an unavoidable move inthe multimedia/multichannel environment.,

example,

In this context, the retransmission of terrestrial channels is seenas a model case where a policy approach adequately balancing eco-nomic and sociocultural factors has been reached. From the manda-tory public channel retransmission policy set at the introduction of,

(2005b) Bangsong tongsin yunghap gyuje gigu tonghap-uipiryoseong (The Necessity of Merging BcN Regulation Bodies), Hanguk eollon jeongbo hakhoe juchoe semina: bangsong tongsin yung-hap gigu seolchi unyeong bangan yeongu (Proceedings of Establishing and Managing a Broadcast-Telecommunication Convergence Body Host-ed by KACIS),

Jones, R, (1997) Fact and Fiction: Market Definition and the Media,

Korean Broadcasting Commission, (2005) Bangsong saneop siltae josa bogoseo (Broadcasting Industry Status Report), Seoul: KBC

(2006) Review on Interchangeability of IPTV and Digital CATV (in Korean), Internal document,

Korean CableTV Association, (2006) Status and Task Report of CATV Indus-try, Internal document, Korean

Kwon, Ho-young (Kwon, Ho-yeong), (2005a) Yuryo bangsong sijang hoek-jeong (Market Definition of Pay Broadcasting),

(2005b) Yuryo bangsong sijang-ui hyeonhwang-gwa gaeseon bangan (Status and Improvement Strategies of the Pay Broadcasting Market), Seminar on Fair Competition Issues and System Improvement Strategies of Pay Broadcasting,

(2006) Concerns on Additional PP of Terrestrial Broadcast Com-panies, JoongAng Ilbo, Korean

Lee, Jong-soo (Yi, Jong-su), (2005) Comparative International Research on the Replacement and Complementation Phenomena of Information Communication Services, 10th Annual KOSTI 2005 Workshop, COEX in Korean

Lee, Won-woo (Yi, Won-u), (2005October) Tongbang yunghap hwan-gyeongha-eseo gongjeong gyeongjaeng yeogeon joseong-eul wihan gyuje cheje-ui jeong-bi (Remodeling Regulation Systems for Fair Competition in the Era of BcN), fall convention of Korean Competition Law Association,

Levy, and P. K. Pitsch. 1985. Statistical Evidence of Substitutabilityamong Video Delivery Systems. In Video Media Competition edited by E. M. Noam, Columbia University Press.

Napoli, P. M, (2001) Foundation of Communication Policy: Principles and Process in the Regulation of Electronic Media, Cresskill, NJ: Hampton

Cheil Communications, (2005) Gwanggo yeon-gam (Advertising Year-book),

Cho, Eun-gi (Jo, Eun-gi), (2005) Bangsong yunghap sidae-ui soyu gyuje mit gongjeong gyeongjaeng isyu bunseok (Property Regulation and Fair Competition Issues in the Era of Telecommunication and Broadcast Con-vergence),

Chung, Sang Yune (Jeong, Sang-yun), (2006) Jisangpa bangsong mirae-jeollyak bangan (Future Strategies for Terrestrial Broadcasting), Mid-report of expert research project,

Compaine, B. M, (1999) Mergers, Divestitures, and the Internet: Is Owner-ship of the Media Becoming Too Concentrated?, Telecommunications Policy Research Conference, Alexandria, VA

Crandall, R. W, (1997) Competition and Regulation in the U.S. Video Mar-ket,

Hong, Dae-sik, and Jung Seong-mu (Jeong Seong-mu), (2005) Research on Pay Broadcasting Market Fair Competition of Program Supply-and-Demand: On Introducing Program Access Rules, Yulchon Law Firm, in Korean

Hong, Myeong-su, (2005October) Tongbang yunghap-gwa gwallyeon sijang-ui hoek-jeong (Telecommunication-Broadcast Convergence and Market Defini-tion), Korean Competition Law Association fall con-vention Competition Law Issues in Broadcast-Telecommunication Con-vergence,

Hwang, Jun-seok, (2006Feb-ruary) Broadcasting and Communication Convergence Policies: Where to Go and How to Get There, of Broadcasting and Telecommunication Conver-gence Policies: Where to Go, hosted by Gwasillyeon, Press Center, Korean

Hwang, Kuhn (Hwang, Geun), (2005a) Yuryo bangsong sijang-eseoui gong-jeong gyeongjaeng-gwa sicheongja bokji (Fair Competition and Audi-ence Welfare in Pay Broadcasting Market),

Comparison of the U.S. and KoreanCases 33-69.187 Competition Issues of the Korean Broadcast Service Provision Market. . .,

Noam, E. M, (1999) Media Concentration in the United States: Industry Trends and Regulatory Responses,

OECD, (1999) Regulation and Competition Issues in Broadcasting in the Light of Convergence,

Park, No-seong (Bak, No-seong), (2005) Improving Broadcast Advertisement Systems and Public Interest, KACIS/KBS joint seminar on Terrestrial Broadcast: Upcoming hreat and Its Solution,

(1996) Telecommunications Act of 1996, scattered sections of 47 U.S.C, 110 Stat

Waterman, and A. Grant. 1989. Narrowcasting on Cable Television, AnEmpirical Assessment. Unpublished manuscript.

Waterman,

Werbach. K, (2000) Syndication: The Emerging Model for Business in the Internet Era,

Youn, . 1994. Program Type Preference and Pro-gram Choice in a Multichannel Situation. Journal of Broadcasting andElectronic Media 38,

(1996) The Liberalization of Broadcasting and Telecommunica-tions in Korea, Korean

(1999) Dachaeneol TVron (Multichannel Television), Seoul: Com-munication Books