- P-ISSN0023-3900
- E-ISSN2733-9343
- A&HCI, SCOPUS, KCI
ISSN : 0023-3900
Article Contents
- 2024 (Vol.64)
- 2023 (Vol.63)
- 2022 (Vol.62)
- 2021 (Vol.61)
- 2020 (Vol.60)
- 2019 (Vol.59)
- 2018 (Vol.58)
- 2017 (Vol.57)
- 2016 (Vol.56)
- 2015 (Vol.55)
- 2014 (Vol.54)
- 2013 (Vol.53)
- 2012 (Vol.52)
- 2011 (Vol.51)
- 2010 (Vol.50)
- 2009 (Vol.49)
- 2008 (Vol.48)
- 2007 (Vol.47)
- 2006 (Vol.46)
- 2005 (Vol.45)
- 2004 (Vol.44)
- 2003 (Vol.43)
- 2002 (Vol.42)
Marketing the Past: Rhetorical Presentation of Bukchon in Tourist Literature
Abstract
Bukchon, the historic district located between two palaces of Seoul, has become a major attraction of Korean tourism in the recent decade. As most tourists form first impressions of a site based on tourist literature, Bukchon’s public presentation has now become more important than ever. Due to its complicated record in the twentieth century, however, including its roots in colonial history and the residential conflict surrounding government-led preservation efforts, introducing Bukchon to visitors presents some unique challenges. By examining government-published or endorsed tourist representations of Bukchon, such as brochures, signage, and audiovisual exhibitions, this article attempts to investigate the desired image of Bukchon being projected towards the external audience and relate the issue to the discourse of heritage tourism and invented traditions. By paying close attention to the language and visual presentation of the subject of study, it illustrates how Koreans’ fundamental anxieties regarding certain aspects of modern history result in sanitizing and reimagining contemporary Bukchon.
- keywords
- Bukchon, hanok, historic preservation, tourism, built heritage, invented tradition
Reference
Ahn, Changmo. 2011. “Hanguk geundae dosi jugeo-ui hyeongseong-gwa seonggyeok: 1876–1945, seoul-eul jungsim-euro” (Formation and Change of Modern Urban Housing: Focusing on Seoul from 1876 to 1945). Daejung seosa yeongu (Journal of Popular Narrative) 17.1: 93–125.
Bukchon Traditional Culture Center. 2012a. Bukchon Wanderings. Seoul: Seoul City Wall Division.
Bukchon Traditional Culture Center. 2012b. Discovery Bukchon: A Walking Guidebook for Bukchon Hanok Village. Seoul: Seoul City Wall Division.
Cho, Insuk. 2008. “Seoul bukchon bojon-ui hyeonjuso” (Bukchon in Our Time). Geonchuk yeoksa yeongu (Journal of Architectural History) 17.6: 157–165.
Jeong, Seok. 2005. Bukchon gakkugi junggan pyeongga yeongu (Mid-Evaluation on the Implementation of Preservation and Regeneration of Bukchon). Seoul: Seoul Development Institute.
Hobsbawm, Eric, and Terence O. Ranger, eds. [1983] 2004. The Invention of Tradition. Cambridge: Cambridge University Press.
Hwang, Doojin. 2009. Hanok-i dorawatda (Hanok Is Back). Seoul: Gonggansa.
Ienaga, Yuko. 2011a. “Bukchon-ui jimyeong yurae-wa hanmal ilje sigi insik-ui byeonhwa” (The Origin of the Name Bukchon and the Change of Perception at the End of Joseon Dynasty and during Japanese Occupation). Yeoksa minsokhak (Journal of Korean Historical-folklife) 37: 279–309.
Ienaga, Yuko. 2011b. “Bukchon hanok maeul-ui seoulhakjeok yeongu” (A Study on Bukchon Hanok Villages in Terms of Seoul Studies). PhD diss., Graduate School of Korean Studies, Academy of Korean Studies.
Kal, Hong. 2011. Aesthetic Constructions of Korean Nationalism: Spectacle, Politics and History. London: Routledge.
Kim, Ann Meejung. 2015. “The Rhetoric of Pukch’on: The Making of a ‘New Old’ Tradition.” Seoul Journal of Korean Studies 28.1: 83–120.
Kim, Hyeon-Jeong. 2014. “Making Korean Modern Museums: Japanese Colonial Buildings as Heritage and Resource.” Acta Koreana 17.2: 583–607.
Kim, Ranky. 1992. “Geundae hanguk-ui tochak mingan jabon-e uihan jugeo geonchuk- e gwanhan yeongu” (A Study of Housing Production by the Native Civilian Capital in the Modernizing Period of Korea). Geonchuk yeoksa yeongu (Journal of Architectural History) 1.1: 106–116.
Koo, Minjeong. 2016. “Bukchon hanok maeul jumindeul-ui hansum: gwangwanggaek sido ttaedo eopsi bulssuk” (Bukchon Residents Sigh: Tourists Drop in Day and Night). Herald Business, June 22.
Lee, Kyung-Ah. 2012. “Bukchon gakkugi saeop ihu hanok-ui soyugwon byeonhwa mit soyuja insik byeonhwa yeongu” (A Study on the Transfer of Hanok’s Ownership and Changes of Owners’ Recognition since the Bukchon Regeneration Project). Daehan geonchuk hakhoe nonmunjip: gyehoekgye (Journal of the Architectural Institute of Korea: Planning and Design) 28.7: 185–192.
Lee, Soo Jin. 2007. “Philippe Tirault—Ardent Admirer of the Korean Traditional Home.” Koreana 21.2 (summer): 59–61.
MacCannell, Dean. 1976. The Tourist: A New Theory of the Leisure Class. London: Macmillan.
MCST (Ministry of Culture, Sports and Tourism). 2012. Oerae gwangwanggaek siltae josa (International Visitor Survey). Seoul: Ministry of Culture, Sports and Tourism.
Orbaşli, Aylin. 2000. Tourists in Historic Town: Urban Conservation and Heritage Management. London: Taylor and Francis.
Pai, Hyung Il. 2000. Constructing “Korean” Origins: A Critical Review of Archaeology, Historiography, and Racial Myth in Korean State-Formation Theories. Cambridge, MA: Harvard University Asia Center.
Pai, Hyung Il. 2013. Heritage Management in Korea and Japan: The Politics of Antiquity and Identity. Seattle, WA: University of Washington Press.
Park, Hyun-Sook. 2011. “A Master’s Woodwork Brings the Hanok’s Charm to Life.” Koreana 25.1 (spring): 44–49.
Porter, Benjamin W., and Noel B. Salazar. 2005. “Heritage Tourism, Conflict, and the Public Interest: An Introduction.” International Journal of Heritage Studies 11.5: 361–370.
Seoul Metropolitan Government. 2001. Bukchon gakkugi gibbon gyehoek (Bukchon Regeneration Basic Plan). Seoul: Seoul Development Institute.
Seoul Metropolitan Government. 2004. Bukchon: saero gochin areumdaun hanok (Bukchon: Beautifully Renovated Hanok). Seoul: Seoul Metropolitan Government.
Smith, Laurajane. 2006. Uses of Heritage. London: Routledge.
Song, In-Ho. 1990. “Dosihyeong hanok-ui yuhyeong yeongu: 1930–1960 nyeon-ui seoul-eul jungsim-euro” (A Study on the Types of Urban Traditional Housing in Seoul from 1930 to 1960). PhD diss., Seoul National University.
Song, In-Ho, and Kim Young-Soo. 2006. “Seoul bukchon-ui yeoksa gyeonggwan bojeon jeongchaek byeoncheon-e ttareun geonchungmul byeonhwa” (A Study of the Change in Building Appearances According to Changes in Conservation Policies and the Urban Fabric of Seoul’s Bukchon). Geonchuk yeoksa yeongu (Journal of Architectural History) 15.3: 99–118.
Watson, Jini Kim. 2011. The New Asian City. Minneapolis, MN: University of Minnesota Press.
Yoon, In-seok. 2008. “Sungnyemun hwajae sageon-gwa dosi munhwa yusan-ui bojeon uiui” (The Burn-down of the Sungnyemun Gate and Its Meaning in Cultural Heritage Conservation). Dosi munje (Urban Issues) 43.472: 11–19.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations