The Effect of Franchisor's Pre-open Support Services on Franchisee's Relationship Quality and Performance in Foodservice Franchise System

Han,, S. , Bae,, G. C. , & Lee,, J. (2011). The Effect of Franchisor's Pre-open Support Services on Franchisee's Relationship Quality and Performance in Foodservice Franchise System. The Korean Journal of Franchise Management, 2(1), 152-172, https://doi.org/https://doi.org/10.21871/kjfm.2011.2.1.152

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Abstract

This study aims to analyze the effect of franchisor's pre-open support services on franchisee's relationship quality and performance in foodservice franchise system. The analysis data was collected from 500 franchisees located in Seoul and Gyeonggi-do of Republic of Korea. The finding are as followings: firstly, the factors of information providing, market researching, interior and equipment supporting, education and training supporting, sale and promotion supporting, and legal supporting influence positively franchisee's satisfaction. Second, regarding relationship among relationship quality, satisfaction positively influences trust and commitment, and trust positively influence commitment. Third, relationship quality influences positively both financial and non-financial performance.

keywords: 외식프랜차이즈, 본부지원, 관계품질, 경영성과, 만족, 신뢰, 몰입

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Article Contents

Vol.2 No.1

The Effect of Franchisor's Pre-open Support Services on Franchisee's Relationship Quality and Performance in Foodservice Franchise System

Abstract

The Korean Journal of Franchise Management