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  • E-ISSN2508-4593
  • KCI

Case Study for Distribution Channel of Lubricants and Franchise Network of Korea

The Korean Journal of Franchise Management / The Korean Journal of Franchise Management, (E)2508-4593
2013, v.4 no.1, pp.91-112
https://doi.org/https://doi.org/10.21871/kjfm.2013.4.1.91
Gam, U-Gyun
Lee, Sang-Yun

Abstract

In modern society the Lubricants is widely used everyday life such as transportation and industrial plant. This study aims to provide an overview of the distribution channel of Lubricant and it's history of development in Korea. For this purpose, this study explores the basic knowledge and it's characteristics of lubricant which is essential goods for all transportation including cars and for all industrial facilities to produce their own products. According to development of industry and economic grow, the distribution channel also expended and become more complicated. Especially as Lubricants has both characteristics of consumer products and industrial products, the distribution channel is also developed different ways. I will attempt to summarize the differences between each distribution channels including franchise network of automotive repair shop and issues on role and responsibility of manufacturer and distributor. And then I hope to suggest the improvement of distribution channel.

keywords
윤활유, 유통채널, 소비재, 산업재, 제조자와 판매자, 프랜차이즈 채널 판매

The Korean Journal of Franchise Management