- P-ISSN1013-0799
- E-ISSN2586-2073
- KCI
An Empirical Study on Marketing Strategies for Improvement of Library Performance
Abstract
As interior and exterior environments change rapidly with the modern IT technology, the strategies related to marketing activities which enhance the library competition have been demanded. Although many previous studies have been conducted to improve the satisfaction of the library users and to increase the use rate, only few studies focused on the marketing strategy to elevate the library performance. With suggestion of a systematic framework related to the strategies, this study aims to analyze not only the interior and exterior factors which impact on the library marketing strategies, but the strategies which may influence on its performance. To achieve this objective, we adopted a comprehensive survey targeting the various types of our domestic libraries. On the basis of the results, we proposed a guideline for the strategy operation for the librarians to enhance the library performance.
- keywords
- Library Marketing Strategy, Library Performance, Strategy Implement Guideline, 도서관 마케팅전략, 도서관 성과, 전략실행 가이드라인, Library Marketing Strategy, Library Performance, Strategy Implement Guideline, Library Marketing Strategy, Library Performance, Strategy Implement Guideline
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