Abstract

The purpose of this study was to find out the way N-generations, brought up in the environment of digital media, express their psychological and behavioral characteristics through digital media. To achieve our purpose, we defined research area as 'cellular phone use', 'exchange of e-mails', and 'internet chatting' and administered in-depth interview and survey. As a result, the formation of N-generations' social identity was observed in the use of digital media; it was discovered that adopting digital media drove them into deeper involvement in social relationships. In addition to that, we analyzed their most favored internal and external traits as N-generations and what they look on themselves by examining their opening screen of their portable phones and e-mail IDs. We also traced how N-generations express themselves and approach their internet-chatting partner by examining their anonymous chatting nick names.