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A Comparative Experiment on Effective Pricing for Classic Music Performance Using Participation Pricing Strategy
Korean Society for Consumer and Advertising Psychology
Vol.25 No.1,
pp.1-23
The effect of User Priming on Purchase Intention of New Product: A focus on construal level theory
Korean Society for Consumer and Advertising Psychology
Vol.25 No.1,
pp.25-51
The effects of model body type, model presentation type, and self-body image on self-threat, attitude towards advertising, and visual attention in 20s female
Korean Society for Consumer and Advertising Psychology
Vol.25 No.1,
pp.53-86
Differences in Subscribers’ Viewing Experience and Behavioral Intention according to YouTube Content Format: Serial Multiple Mediating Effect of Parasocial Interaction and Fandom
Korean Society for Consumer and Advertising Psychology
Vol.25 No.1,
pp.87-116
The effect of scarcity messages and conceptual fluency on the purchase intention of upcycling products
Korean Society for Consumer and Advertising Psychology
Vol.25 No.1,
pp.117-137
The effect of intelligent agent’s communication method on a user’s intention to accept a suggestion
Korean Society for Consumer and Advertising Psychology
Vol.25 No.1,
pp.139-154