Abstract

The goal of the current study was to develop and validate a scale to measure individuals' impulse buying tendency. The subject of this study were the 1150 university students in Seoul area. 53 subjects were participated in for self-reported experience data analysis, 508 subjects were participated in for scale development, 476 subjects were participated in for cross-validation and 113 subjects were participated in for predictive validity. In the scale development study, exploratory factor analysis, item-total correlations and internal consistency were used to assess the initial pool of items. As a result, the impulse buying tendency scale was consisted of 7 components(38 items). And then, confirmatory factor analysis was performed to validate the factor structures and a cross validation to generalize them. this factor structures were fitted very well. Consequently, the scale was consisted of negative-mood avoidance impulse buying tendency, encourage-relevance impulse buying tendency, image-matching impulse buying tendency, unplanned impulse buying tendency, positive-mood maintenance impulse buying tendency, hobby-relevance impulse buying tendency, and product-attribute-relevance impulse buying tendency. To confirm the final scale's predictive validity, standard multiple regression analysis and discriminant analysis were performed. As a result, the final scale's score predicted consumer's practical impulse buying capacity very well.