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ISSN : 1229-8778
People who pursue long-term goal experience the depletion of self-regulatory resources. This study suggests how to control oneself in the state of depletion. When someone experiences ego depletion, self-control becomes difficult. However, standards-setting and self-monitoring can help self-control even after the ego-depletion, by allowing us to use self- regulatory resources efficiently. Especially, mental accounting can make standards and accordingly monitors oneself, so this study examines that the mental accounting is effective on self-control in an ego-depletion state. There are two levels of mental accounting; specific and general. We assume that in a state of no ego-depletion, specific mental accounting is effective on self-control, while in an ego-depletion state general mental accounting is effective, That is because general mental accounting triggers less anticipated self-control perception than specific mental accounting, which does not lead to too much pressure on self-control when the self-regulatory resources are already impaired(an ego-depletion state). Therefore, this study was designed as 2(ego depletion existence / or not) x 2 (mental accounting: general / specific) and measured self-control intention of each group. We verified our hypothesis. These findings suggest that for those who experience ego depletion and need self-controlling it is more effective to use general mental accounting than specific mental accounting.
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