The Effect of TV Drama-Induced Emotion on PPL
Jae Hwi Kim
Hae Yang Lee
The Korean Journal of Consumer and Advertising Psychology / The Korean Journal of Consumer and Advertising Psychology, (P)1229-8778;
2003, v.4 no.2, pp.23-40
Kim,
J. H., &
Lee,
H.
Y.
(2003). The Effect of TV Drama-Induced Emotion on PPL. The Korean Journal of Consumer and Advertising Psychology, 4(2), 23-40.
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ISSN : 1229-8778
