A number of countries have attempted to promote their national image to increase global competitiveness. As one way of promoting the national image, we have focused on the museum venue, which significantly facilitates the experience of new cultures. This study explores the challenges and strategies in promoting Korean culture through museum exhibitions in the United States. By examining the presentation of Korean culture through museum exhibitions in the United States, this research will benefit other countries striving to promote their national images by maximizing available cultural resources. To achieve its research purposes, this study conducted two phases: (1) we counted, categorized, and analyzed Korean cultural objects exhibited by representative museums online to understand how Korean culture has been presented; and (2) interviews were conducted of curators currently involved with Korean art to explore challenges they have experienced in promoting Korean cultural objects via museum exhibitions. Based on the collected data, we were able to identify several themes regarding the challenges and promotional strategies of museums exhibiting Korean cultural objects. The findings of this study will provide curators and museums with practical insights into promoting Korean culture through museum exhibitions.
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