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Development of Indicators for Evaluating the Web Credibility by Goodness-of-fit Analysis
Abstract
The Internet is now an integral part of the everyday lives of a majority of people. Web users are demanding web sites that offer credible information. This study tired to comprehensively extract the factors that affect the perception web credibility based on preceding researches and develop of indicators for evaluating the web credibility by goodness-fit analysis. I modified more than 100 factors which presented by preceding researches to 28 factors, and allocated these factors into the hierarchical categories like followings; trustworthiness, expertness, safety are categorized as first level factors, trustfulness and reputation are placed to sub-factors of trustworthiness, usefulness, timeliness and competency to sub-factors of expertness, security and reliability to sub-factors of safety as second level factors. Finally this study developed evaluating indicators for web credibility by goodness-of fit analysis.
- keywords
- credibility evaluation, web credibility, evaluation indicators, goodness-of fit analysis, 신뢰성 평가, 웹 신뢰성, 평가지표, 지표적합도 분석, credibility evaluation, web credibility, evaluation indicators, goodness-of fit analysis
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