바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

  • P-ISSN1013-0799
  • E-ISSN2586-2073
  • KCI

Article Contents

Prev Next
e-Submission

Vol.28 No.3

Citation Share

Applications of Geographic Information Systems in Public Library Marketing

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2011, v.28 no.3, pp.179-195
https://doi.org/10.3743/KOSIM.2011.28.3.179

(2011). Applications of Geographic Information Systems in Public Library Marketing. Journal of the Korean Society for Information Management, 28(3), 179-195, https://doi.org/10.3743/KOSIM.2011.28.3.179

Abstract

The purpose of this study is to investigate the implications that GIS(Geographic Information Systems) can have in public library collection selection and service development from a marketing perspective. GIS is a computer system capable of assembling, storing, manipulating, and displaying geographically referenced information. Through the understanding and utilization of GIS, we can collect geographical, transportation, political, legal, demographic, economic, social, cultural, educational, and recreational information of the community. Public libraries can utilize GIS for market research, including customer analysis to select library collection and develop library service based on library users' needs. As a result, public libraries can find a way to make a lasting relationship with users which is the final goal of marketing activities.

keywords
지리정보시스템, 공공도서관 자료선정, 공공도서관 서비스, 시장조사, 고객분석, 공공도서관 마케팅, GIS, public library collection selection, public library service, market research, customer analysis, public library marketing

Reference

1.

박성재. (2005). 계층분석법과 지리정보시스템을 이용한 공공도서관 입지선정에 관한 연구. 정보관리학회지, 22(1), 65-85.

2.

박형동. (2010). GIS 원리와 활용:시그마프레스.

3.

이상일. (2010). 지리정보시스템과 지리정보과학:시그마프레스.

4.

전인수. (2006). 서비스마케팅:McGraw-Hill Korea.

5.

통계지리정보서비스. http://www.sgis.kostat.go.kr.

6.

하영원. (2007). 마케팅전략:박영사.

7.

Adkins, D. (2004). Library service planning with GIS and census data. Public Libraries, 43(3), 165-170.

8.

Andreasen, A. R. (2002). Strategic Marketing for Nonprofit Organizations:Prentice Hall.

9.

Baker, S. L. (1993). The Responsive Public Library Collection:Libraries Unlimited.

10.

Baker, S. L. (2002). The Responsive Public Library:Libraries Limited.

11.

Bishop, B. W. (2010). Utilizing geographic information systems(GIS) in library research. Library Hi Tech, 28(4), 536-547.

12.

Cuesta, Y. J. (2002). Getting ready to market the library to culturally diverse communities. Alki, 18, 6-9.

13.

Hertel K. (2007). GIS andcensus data: tools for library planning. Library Hi Tech, 25(2), 246-259.

14.

Koontz, C. (1997). Library Facility Siting and Location Handbook:Greenwood Press.

15.

Koontz, C. (2000). Use of New Technologies for better Library Management: GIS(Geographic Information System Software) and PDAs(Personal Digital Data Collectors). http://www.ifla.org/IV/ifla66/papers/083-120e.htm.

16.

박성재. (2011). An Evaluation of the Navigability of Web-based Mapping Applications. 정보관리학회지, 28(2), 159-175.

17.

Public Library Solutions. http://www.civictechnologies.com/library/index.cfm.

18.

Xia, J. (2004). Using GIS to measure in-library use behavior. Information Technology & Libraries, 23(4), 184-191.

19.

Xia, J. (2005). Locating library items by GIS technology. Collection Management, 30(1), 63-72.

Journal of the Korean Society for Information Management

e-Submission OA Policy