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  • P-ISSN1013-0799
  • E-ISSN2586-2073
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Vol.30 No.3

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The Effect of SNS Use on the Social Network: Moderating Effect of the Gender

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2013, v.30 no.3, pp.133-156
https://doi.org/10.3743/KOSIM.2013.30.3.133




& (2013). The Effect of SNS Use on the Social Network: Moderating Effect of the Gender. Journal of the Korean Society for Information Management, 30(3), 133-156, https://doi.org/10.3743/KOSIM.2013.30.3.133

Abstract

The purposes of this study are (1) to examine the relationships among attitude on SNS use, subjective norm, perceived behavioral control, and SNS use, (2) to analyze effect of SNS use on bonding network and bridging network, (3) to consider moderating effect of the gender on the relationship between SNS use and Social network. We conducted a survey for 20-30’s SNS user. The results of analysis using the Structural Equation Model(SEM) represent that attitude on SNS use, subjective norm, and perceived behavioral control are significant determinants of the SNS use. SNS use affects bonding network and bridging network. An interesting result was observed that the gender had moderating effect on the relationship between SNS use and social network. Based on these results, we suggest theoretical and practical implications of this study.

keywords
소셜네트워크서비스, 사회적 네트워크, 결속적 네트워크, 교량적 네트워크, SNS, Social Network Service, social network, bonding network, bridging network, SNS

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