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Vol.33 No.4
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A Study on Strategies to Promote the Use of the Subject Guide Service for Korean Modern Literature

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2016, v.33 no.4, pp.27-57
https://doi.org/10.3743/KOSIM.2016.33.4.027



& (2016). A Study on Strategies to Promote the Use of the Subject Guide Service for Korean Modern Literature. Journal of the Korean Society for Information Management, 33(4), 27-57, https://doi.org/10.3743/KOSIM.2016.33.4.027
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Abstract

The objective of this study is to explore the strategies to promote the use of the subject guide for Korean modern literature. To meet this objective this study conducted a survey on users’ awareness of the subject guide service and sought out experts’ opinions to identify the strategies to promote and improve the subject guide for Korean modern literature. The study proposes the following strategies: 1) Conduct promotional activities utilizing a variety of social media; 2) provide education for the user to enhance understanding of the utility of the subject guide; 3) build a website dedicated to the subject guide service for Korean modern literature; 4) provide an efficient subject-specific bibliography service by improving the quality of the subject guide, by offering full texts, ongoing content updates, and coordination with other institutions and agencies; and 5) tailor the service to user characteristics such as gender, age, occupation, and education level. Suggestions for future directions include research on the collaborative system, additional specific promotional strategies to promote the use of the subject guide, and development of evaluation indicators of the subject guide for Korean modern literature.

keywords
한국근대문학, 주제가이드, 활성화 방안, Korean modern literature, subject guide, promoting strategies

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