Abstract

In an effort to enhance the shopping experiences for large-sized women, the purpose of this research was to compare between American mainstream-sized and plus-sized women. In-depth interview was used for this research. Two groups classified by body type were created. One group consisted of large-sized women (size 16 and larger), who were between the ages of 20-60. The other group contained mainstream-sized women (size 14 and smaller) also aged 20-60. As a result, most of the mainstream women enjoy shopping, while the majority of the large-sized women do not enjoy shopping. Large-sized women report that they cannot find suitable merchandise. Fifty-four percent of the large-sized women commented on size or selection problems, while only twenty-seven percent of the mainstream-sized women commented size problems, and none commented on selection problems. Many of the large-sized women feel frustrated when trying to find clothing. The problem of sizing is present in both groups, but the large-sized women feel it to a greater degree. Both in groups also commented on price as something they disliked about stores and the quality and fabric choices that are currently offered could be improved.