Abstract

Recently, the studies of Netizens internet usage-behavior have been processed, however, there are still some parts which needs more systematic research. Those are that what netizens regard as important when they evaluate the website and how they evaluate it. Therefore, this study has been investigated that what kind of factors are composed of the website and which factor decides website attitude from the Netizens viewpoint. In addition to, it has been used comparative method with the website kinds and Netizens ages in the evaluation of the website which Netizens frequently access. As a result of web-survey given to 12,674 Netizens, Netizens value highly of stability regardless of website kinds. Next, when they evaluate the site for their convenience and knowledge, Netizens think much of information amount. But in contrast, the site for entertainment and communication, visual constitution above anything else. On the other hand, Netizens have positive opinions that their familiar website has much information, systematic visual constitution and much participation space as well, yet they have opinion that the site does not have related link list systematically and does not update recent list. Also, teens regard visual constitution as important, twenties information amount, above thirties participation space. But other ages except teens evaluate that these factors are not properly provided.