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ISSN : 1229-8778
The purpose of the current study was to investigate measurements and applications of customer satisfaction. A particular goal was empirical test that focus on methodological aspect of customer satisfaction concept. Practical methods, degree of attribute satisfaction(AS) and degree of overall satisfaction(OS) are measured and applied, were searched and suggested. Participants were 461 adults that dining at a family restaurant. The results showed that degree of overall satisfaction was keyword in the customer satisfaction research.