An Experimental Study on the Influence of Self-Concept on The Preference of Fashion Brand
Jeong-mee Song
The Korean Journal of Consumer and Advertising Psychology / The Korean Journal of Consumer and Advertising Psychology, (P)1229-8778;
2003, v.4 no.1, pp.41-57
Song,
J.
(2003). An Experimental Study on the Influence of Self-Concept on The Preference of Fashion Brand. The Korean Journal of Consumer and Advertising Psychology, 4(1), 41-57.
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ISSN : 1229-8778
