Perceived Risks and Consumer Characteristics on Internet Shopping
Yoon Yang
Su Won Bak
The Korean Journal of Consumer and Advertising Psychology / The Korean Journal of Consumer and Advertising Psychology, (P)1229-8778;
2003, v.4 no.2, pp.73-103
Yang,
Y., &
Bak,
S.
W.
(2003). Perceived Risks and Consumer Characteristics on Internet Shopping. The Korean Journal of Consumer and Advertising Psychology, 4(2), 73-103.
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ISSN : 1229-8778
