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The Study for Online Music Consumption -Focusing on 'Adornment' Music Consumption-

Abstract

Web blog background music and call connection tone are differentiates from other music consumption behavior because of these kinds of music are for 'adornment' to show others instead of for appreciation. These aspects of music consumption trend imply change of not only music consumption style but music consumption motivation. Purpose of this study is to analysis of new music consumption trend of digital age in focus group interviews. The results of our FGIs show that, for last several years, music CD or tape consumption is decreased and illegal MP3 file use is popularized. Nevertheless there were reductions of expenses for music appreciation, most of respondents spend money for 'adornment' music generously.

keywords
online music, music consumption behavior

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