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  • P-ISSN1013-0799
  • E-ISSN2586-2073
  • KCI

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Vol.28 No.1

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A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2011, v.28 no.1, pp.105-122
https://doi.org/10.3743/KOSIM.2011.28.1.105

(2011). A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries. Journal of the Korean Society for Information Management, 28(1), 105-122, https://doi.org/10.3743/KOSIM.2011.28.1.105

Abstract

Library marketing receives an attention as one of the methods to vitalize library use and to improve the value of libraries. In this study, librarians' perceptions of library marketing and PR were surveyed. The study also examined various library marketing and PRs that are practiced by special libraries via their web sites. Research library web sites were analyzed using a analytic tool that is composed of four categories and 19 sub categories, which is derived from the previous literature. The four major categories include visibility, fundraising, & networking, information, and communication. The findings of the study offer some suggestions for Internet marketing strategies that can be applicable to digital libraries.

keywords
전문도서관, 도서관 웹 사이트, 인터넷 마케팅, 마케팅 인식, 마케팅 전략, special libraries, library web sites, internet marketing, marketing perception, marketing strategies, special libraries, library web sites, internet marketing, marketing perception, marketing strategies

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