본 연구는 자기애와 강박적 구매의 관계에서 물질주의를 통한 의사결정 유능성의 조절된 매개효과를 알아보고자 하였다. 이를 위해 충남, 충북의 대학생 362명에게 자기애, 강박적 구매, 물질주의, 의사결정 유능성 설문지 조사를 수행하였고 얻어진 자료는 SPSS Macro로 분석하였다. 연구결과는 다음과 같다. 첫째, 매개효과 검증 결과 물질주의는 자기애와 강박적 구매의 관계를 완전 매개하는 것으로 나타났다. 둘째, 조절효과 검증 결과 물질주의와 역기능적 의사결정 유능성이 상호작용하여 강박적 구매에 영향을 미치는 것으로 나타났다. 셋째, 조절된 매개효과 검증 결과, 자기애가 물질주의를 통해 강박적 구매에 영향을 미치는 과정을 역기능적 의사결정 유능성이 조절하는 조절된 매개효과가 유의미하였다. 논의에서 본 연구의 시사점과 제언을 기술하였다.
The purpose of this study was to examine whether decision making competence had a moderated mediation effects in the relations of narcissism, materialism, and compulsive buying. Self-report measures of narcissism, compulsive buying, materialism, and decision making competence were completed by 362 university students in Chungbuk and Chungnam provinces. Date were analyzed using SPSS 18.0 and SPSS Macro. The results were as follows. First as a result of the test for mediating effects, narcissism affected compulsive buying through materialism. Second, as a result of the test for moderating effects, an interaction of materialism and dysfunctional decision making competence affected compulsive buying. Third, as a result of the test for moderated mediation effects, dysfunctional decision making competence had a moderated mediation effect which moderated the influence of narcissism on compulsive buying through materialism. We discussed implications and suggestions for further studies.
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