The Effect of social type metaverse characteristics on fun experience and continuous use intention: Mediation effect of presence and achievement
Eun Cheol Kim
Euna Park
The Korean Journal of Consumer and Advertising Psychology / The Korean Journal of Consumer and Advertising Psychology, (P)1229-8778;
2022, v.23 no.3, pp.289-312
https://doi.org/10.21074/kjlcap.2022.23.3.289
Kim,
E. C., &
Park,
E.
(2022). The Effect of social type metaverse characteristics on fun experience and continuous use intention: Mediation effect of presence and achievement. The Korean Journal of Consumer and Advertising Psychology, 23(3), 289-312, https://doi.org/10.21074/kjlcap.2022.23.3.289
Abstract
The Effect of social type metaverse characteristics on fun experience and continuous use intention: Mediation effect of presence and achievement
- keywords
-
Social type metaverse,
Fun,
Presence,
Achievement,
Continuous use intention
- Submission Date
- 2022-07-11
- Revised Date
- 2022-08-17
- Accepted Date
- 2022-08-26
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ISSN : 1229-8778
