The Corporation's Adding Attribute Strategy considering Brand Typicality
June-Hee Na
The Korean Journal of Consumer and Advertising Psychology / The Korean Journal of Consumer and Advertising Psychology, (P)1229-8778;
2002, v.3 no.2, pp.55-73
Na,
J.
(2002). The Corporation's Adding Attribute Strategy considering Brand Typicality. The Korean Journal of Consumer and Advertising Psychology, 3(2), 55-73.
.png){kind=logo}
ISSN : 1229-8778
