The Study of Korean Brand Personality Scale Development and Validation
Yoon Yang
Eun-Ha Cho
The Korean Journal of Consumer and Advertising Psychology / The Korean Journal of Consumer and Advertising Psychology, (P)1229-8778;
2002, v.3 no.2, pp.25-53
Yang,
Y., &
Cho,
E.
(2002). The Study of Korean Brand Personality Scale Development and Validation. The Korean Journal of Consumer and Advertising Psychology, 3(2), 25-53.
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ISSN : 1229-8778
