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ISSN : 1229-8778

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Vol.3 No.2

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Leisure Motivation and Experiences: Dual drives model and Dual paths experiences model
Dong-Woo Ko pp.1-23
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The Study of Korean Brand Personality Scale Development and Validation
Yoon Yang ; Eun-Ha Cho pp.25-53
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The Corporation's Adding Attribute Strategy considering Brand Typicality
June-Hee Na pp.55-73
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Explanatory variable of fate consumption behavior: Content and structure of fate's orientation
Cheol-Min Kim pp.75-89
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A Study of Internet Delinquency and Motivation
Jae-Hwi Kim ; G-Ho Kim pp.91-110
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The Determinants of Computer Attitude: The Effects of Computer-images and Emotional Experiences
Young-Shin Sung ; Eun-A Park ; Young-Sook Son pp.111-139
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Effects of mass media consumption on the attitudes and behavior of female undergraduate students concerning bodily reshaping
Sang-Hwa Oh ; Eun-Yeong Na pp.141-160
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Tone for Culture element
Young-hee Lee pp.161-178
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