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ISSN : 1229-8778
The purpose of this research is to develop an instrument that is able to measure Corporate Trust in a company; Corporate Trust is unilateral trust of customer in relationship with a company Corporate Trust that a company might be honest and have a capacity to conform a tacit and explicit duty. As a result of the research, 4 factors along with 17 items are determined (as follows); 4 factors are Customer Satisfaction and Service, Corporate Social Responsibility, Consumer Protection Policy and Management Capability. Customer Satisfaction and Service include 6 inquiries, Corporate Social Responsibility include 5 inquiries, Consumer Protection Policy include 4 inquiries, Management Capability include 4 inquiries.
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