ISSN : 1229-8778
The study examined what is influences of materialism and cognitive need for closure on impulse buying and how different is relationships among them by gender. University students was surveyed. In result, first of all there is no difference in materialism by sex, but female is higher level of both need for closure and impulse buying than male. In addition, gender differences was found in relative influences on impulse buying. Specifically, significant predictor on impulse buying is cognitive need for closure for male, materialism for female. Theoretical and practical implications for control of impulse buying discussed based on the results.
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