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E-ISSN : 2733-4538
The present study attempted to develop and validate a new internet motivation scale. A total of 107 items for internet motivation were collected based on previous scales and a focus group interview of 22 internet addicts. A preliminary questionnaire was administered to 451 undergraduates. By item analysis, 47 items were finally selected for the Internet Motivation Scale. The model included 8 first-order factors and 3 second-order factors: sensation-seeking, mastery, sexuality (experience motive), interaction, information, expression (communication motive), preoccupation, and escapism (addiction motive). Cross-validation data from 233 subjects supported the 3-8 factor model by confirmative factor analysis and concurrent validity with the Internet Use Motive Scale and Young's Internet Addiction Scale.
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