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Development and Validation of the Internet Motivation Scale

Abstract

The present study attempted to develop and validate a new internet motivation scale. A total of 107 items for internet motivation were collected based on previous scales and a focus group interview of 22 internet addicts. A preliminary questionnaire was administered to 451 undergraduates. By item analysis, 47 items were finally selected for the Internet Motivation Scale. The model included 8 first-order factors and 3 second-order factors: sensation-seeking, mastery, sexuality (experience motive), interaction, information, expression (communication motive), preoccupation, and escapism (addiction motive). Cross-validation data from 233 subjects supported the 3-8 factor model by confirmative factor analysis and concurrent validity with the Internet Use Motive Scale and Young's Internet Addiction Scale.

keywords
the Internet Motivation Scale, factor analysis, validity, the Internet Motivation Scale, factor analysis, validity, 인터넷동기척도, 요인분석, 타당도

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