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The aim of this study was to investigate effects of belief in luck as a personal property as well as near miss which is a situational factor facilitating the expression of self-perception of luck on persistence of gambling behavior and response latency between games. Sixty-four male undergraduates classified as non-gamblers participated and were divided into two groups, high or low levels of self-perception of luck according to their BIGL(Belief in Good Luck) scale scores. The subjects were assigned randomly to one of two experimental conditions, according to existence of near miss. The results show that under near miss conditions, the group considering luck as a personal trait played the game significantly more than group considering luck to be random chance. Under non-near miss conditions, the two groups showed no difference. Response latencies were unaffected by the presence of near miss or levels of belief in luck. Therefore, it seems that perception of luck as a personal and internal trait is a risk factor for expressive gambling behavior in situations when gamblers experience near miss. The limitations and implications of this study were discussed.
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