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A Study on Policy Suggestions of Commercial District Revitalization through the Interaction between Local Commercial Districts and Customer Component : The Way of Revitalizing Commercial Districts in Cheonan City

The Korean Journal of Franchise Management / The Korean Journal of Franchise Management, (E)2508-4593
2012, v.3 no.1, pp.73-91
https://doi.org/https://doi.org/10.21871/kjfm.2012.3.1.73
Kim, Hyun-Gyo
Kim, Cheol-Ho
Lee, Dong-Il

Abstract

This study is in the purpose for the revitalization of traditional market as comparing to the relevancy between the central characteristics of a floating population going around for buying something or eating food and lots of small-sized businesses comprising of the commercial districts. The several traditional markets such as Cheonan station, Dujeong-dong, Sinbu-dong in Cheon-An city has been investigated repeatedly almost every two or three years by the Small Enterprise development Agency(SEDA) since 2001. By analyzing the raw data of those commercial districts made by SEDA, we can calculate the number of firms andthe ratio of business type of each commercial districts. In this research, the type of each business is classified into four groups such as restaurant, service, retail and the rest. Moreover, the central character of the floating population is derived from the raw data, which means the customer information about sex, age structure or the most populous time zones. From these characteristics, one commercial districts has his own specific features distinguishing from the others. The most important differences of past researches are firstly the dynamic viewpoint rather than a static one. Secondly it suggests that the relation between the central characteristics of districts and the floating population would exist. Lastly, it suggests that the interaction between both of them have a significant effect on the growth or decline of the districts and the rates of business type, other adjacent commercial districts as well. Eventually, this study provides several meaningful points for the revitalization of commercial districts to government or stakeholder such as management organization, business owners and new starter etc.

keywords
지역상권, 활성화방안, 소비자정보, 동태적변화, 소상공인

The Korean Journal of Franchise Management