The Influence of Web Site Component Rating to Attitude toward Web Site
Jae Hwi Kim
(Department of Psychology, Chung-Ang University)
Eugene Park
(Department of Psychology, Chung-Ang University)
G. Ho Kim
(Department of Psychology, Chung-Ang University)
The Korean Journal of Consumer and Advertising Psychology / The Korean Journal of Consumer and Advertising Psychology, (P)1229-8778;
2000, v.1 no.1, pp.83-102
Kim,
J. H., Park,
E., &
Kim,
G.
H.
(2000). The Influence of Web Site Component Rating to Attitude toward Web Site. The Korean Journal of Consumer and Advertising Psychology, 1(1), 83-102.
Abstract
As the number of internet users and web sites increase, there are a lot of argument how to evaluate web site effectiveness. One of the methods to evaluate web sites effectiveness is measuring attitude toward site. This study was to examine how the rating of site components influences to attitude toward web site. It was identified six factors to influence attitude toward site - accessibility, utility, information, layout, communication, convenience.
.png){kind=logo}
ISSN : 1229-8778
