The Effects of Evaluations of Web Service on the Brand Trust and Brand Loyalty
Jae-Hwi Kim
Mi-Young Han
Hyun-ju Kim
The Korean Journal of Consumer and Advertising Psychology / The Korean Journal of Consumer and Advertising Psychology, (P)1229-8778;
2002, v.3 no.1, pp.33-51
Kim,
J., Han,
M., &
Kim,
H.
(2002). The Effects of Evaluations of Web Service on the Brand Trust and Brand Loyalty. The Korean Journal of Consumer and Advertising Psychology, 3(1), 33-51.
.png){kind=logo}
ISSN : 1229-8778
