Analysis of categorical marketing data by generalized constrained multiple correspondence analysis
Heungsun Hwang
(Claes Fornell International Group & Rice University)
The Korean Journal of Consumer and Advertising Psychology / The Korean Journal of Consumer and Advertising Psychology, (P)1229-8778;
2002, v.3 no.1, pp.53-62
Hwang,
H.
(2002). Analysis of categorical marketing data by generalized constrained multiple correspondence analysis. The Korean Journal of Consumer and Advertising Psychology, 3(1), 53-62.
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ISSN : 1229-8778
