The Comparison of Male and Female College Students' Value System and Recognition of Importance in Product Attributes
Yoon Yang
Eun-Ji Lee
The Korean Journal of Consumer and Advertising Psychology / The Korean Journal of Consumer and Advertising Psychology, (P)1229-8778;
2002, v.3 no.1, pp.63-87
Yang,
Y., &
Lee,
E.
(2002). The Comparison of Male and Female College Students' Value System and Recognition of Importance in Product Attributes. The Korean Journal of Consumer and Advertising Psychology, 3(1), 63-87.
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ISSN : 1229-8778
