open access
메뉴.png){kind=logo}
open access
메뉴
ISSN : 1229-8778
Purpose of this study was to investigate the effecs of body-image perceptions on intentions of body-related consumptions in female. We hypothesized that ‘differences of the perceptions between one's own body image and ideal body-image’ will affect ‘intentios of body-related consumption’ through the effect on ‘body-esteem’. And ‘involvement to one's own body shape’ and ‘sense of control’ will have a function as moderators in the processes. Subjects were 354 female students who are attend 4 universities located in Seoul, Gyunggi, and Jeonlabul-Do areas. ‘Differences of the perceptions between one's own body image and ideal body-image’ revealed significant effect on ‘body-esteem’ and the ‘body-esteem’ had significant effect on the ‘intentios of body-related consumption’ and ‘experience to body-related consumptions’. But, the ‘involvement to one's own body shape’ didn't have interaction function with the ‘perceptions between one's own body image and ideal body-image’. The ‘sense of control’ interacted with the ‘body-esteem’ for the ‘intentions to do plastic surgery’, but not for the intentions to ‘take healty food’ and to ‘take body exercise’. The implications of these results were discussed and topics for future research were suggested.
김완석, (2002) 몸의 심리학: 몸에 대한 생각과 소비행동. 몸의 시대, 아름다움을 찾는 소비자 심리 , 한국 소비자광고심리학회 심포지움 발표논문집
김은실, (2001) 여성의 몸, 몸의 문화정치학 , 서울: 도서출판 또 하나의 문화
박은아, (2003) 객체화된 신체의식척도 한국적 타당화, 한국심리학회지:일반
박은아 , (2000) 광고모델과 소비자의 신체이미지 차이에 따른 광고효과. 미발표 ,
박은아, 성영신 , (2001) 광고모델에 대한 소비자 지각이 구매의도에 미치는 영향. 신체이미지 비교를 중심으로, 한국심리학회지: 소비자․광고
나은영 ; 오상화, (2002) 대중매체 소비가 여대생의 신체변형에 대한 태도 및 행동에 미치는 영향과 그 매개 과정 , 한국심리학회지: 소비자․광고
이상선 , (1994) 여대생의 식사행동과 심리적 요인의 관계,
이정숙 , (2001) 중고등학생의 성별, 비만, 타인의 평가와 신체존중감의 관계 ,
최경숙, (2000) 하이틴 잡지가 여학생들의 신체를 규정하는 방식에 관한 연구 ,
Anton, S, A, (2000) Discrepancy between actual and ideal body images Impact on eating and exercise behaviors, Eating Behaviors
Bandura, (1977) Self-efficacy: Toward a unifying theory of behavior change, Psycological Review
Belch, G. E, (1978) Belief systems and the differential role of the self-concept , Advances in Consumer Research
Beuf, A, (1974) Doctor, lawyer, household Drudge, Journal of Communication
Cash, T. F. , (1990) Losing hair, losing points?: The effects of male pattern baldness on social impression formation., Journal of Applied Social Psychology
Cash, T. F, (1977) The role of physical attractiveness in peer attribution of psychological disturbance , Journal of Consulting and Clinical Psychology
Cash, T. F, (1985) Not just another pretty face: Sex roles, locus of control, and cosmetics use, Personality and social psychology Bulletin
Cooper, P. J, (1987) The development and validation of the body shape questionnaire, International Journal of Eating Disorders
Davis, C, (1998) Chinese men and women in the United States and Hong Kong: boys and self-esteem ratings as a prelude to dieting and exercise, International Journal of Eating Disorders
Farber, R. J. , (1988) Expanding the view of consumer socialization: a non- utilitarian mass-mediated perspective, Research in Consumer behavior
Harre, R. , (1991) Physical Being: A Theory for a Corporeal Psychology, Oxford: Blackwell
Harrison, K, (1997) The relationship between media consumption and eating disorders , Journal of Communication
Jennings, J, (1980) Influence of television commercial`s on women`s on women`s self-confidence and independent judgement, Journal of Personality and Social Psychology
LaBarbara, P. A, (1998) The nouveaux riches: conspicuous consumption and the self- fulfillment, Research in Consumer Behavior
Lerner, R. M, (1973) Relations among physical attractiveness, body attitudes, and male and female college students, The Journal of Psychology
Mckinley, N. M, (1996) The objectified body consciousness scale, Psychology of Women Quarterly
Mendelson, B. K, (1997) Three aspects of body esteem in adolescents and young adults: Differential relations with weight and self-esteem, Research in Child Development
Renee, A. B. , (1999) Television Images and Adolescent Girls` Body Image Disturbance , Journal of Communication
Sirgy M. J, (1980) Self-concept in relation to product preference and purchase intention ; Developments in Marketing Science, Vol. 3, MI: Academy of Marketing Science
Stice E, (1994) Review of the evidence for a social culture model of bullimia nervosa and an exploration of the mechanism of action, Clinical Psychol0gy Review
Stice, E, (1994) Adverse effects of the media portrayed thin-ideal on woman and linkages to bulimic symptomatology, Psychological Journal of Social and Clinical
Strauman. T. J, (1991) Self-Discrepancies and Vulnerability to Body Dissatisfaction and Disordered Eating, Journal of Personality and Social Psychology
Thompson, M. A, (1995) Development and Validation of a New Body-Image Assessment Scale. , Journal of Personal Assessment
Turner, B. S. , (1987) Medical Power and Social Knowledge , London; Sage