바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

Consumer Self-Regulation Model and Impulsive Purchasing Behavior

Abstract

This study investigates the consumer self-regulation model and impulsive purchasing behavior. In the consumer self-regulation model, whether success of self-regulation depend on decision making. Good decision makers will be good self-regulators, good self-regulated consumers will experience successful consumption activity and desirable purchasing behavior. Also, I suggest impulsive purchasing behavior result from poor decision making. Therefore, poor decision makers will be poor self-regulators and will do impulsive purchasing behavior. As a result, 4 factors of self-regulation are decision making fallacy, decision making dependence, information awareness and use, and decision making confidence. In the former case, two factors are negative function of decision making. In the latter case, two factors are positive function of decision making. And good self-regulators are less impulsive purchasing consumers than poor self-regulators. Finally, theoretical and practical implications are discussed.

keywords
Consumer Self-Regulation Model, Positive/Negative Function of Decision Making, Impulsive Purchasing Behavior

Reference

1.

김지환, (2000) 구매행동분류를 위한 틀, 한국심리학회지: 소비자⋅광고

2.

남승규, (1998) 구매행동유형과 가치지향성, 대전대학교 사회과학논문집

3.

남승규 , (1999) 소비자심리학, 서울: 학지사

4.

남승규 , (2000) 소비활성화전략, 대전대학교 사회과학논문집

5.

남승규 , (2005) (2005). 자기조절모형, 소비자 및 광고(인쇄중) , 광고학연구

6.

Baron, J, (1994) Thinking and deciding, 2nd, New York: Cambridge University Press

7.

Byrnes, J. P, (1998) The nature and development of decision-making: A self-regulation model, Hildale, NJ: Erlbaum

8.

Higgins, E. T. , (1997) Beyond pleasure and pain, American Psychologist

9.

Higgins, E. T. , (2000) Making a good decision: Value from fit, American Psychologist

10.

Huber, O. , (1986) Decision making as a problem solving process ; New directions in research on decision, North Holland: Elsevire Science Publishers

11.

Janis, I. L. , (1989) Crucial decisions , New York: The Free Press

12.

Kahneman, D, (1982) Judgement under uncertainty: Heuristics and biases , Cambridge University Press

13.

Kuhl, J. , (1992) A theory of self-regulation: Action versus state orientation, self discrimination, and some applications, Applied Psychology: An International Review

14.

Kuhl, J. , (2000) The volitional basis of personality systems interaction theory: Application in learning and treatment contexts, International Journal of Educational Research

15.

Miller, D. C, (2001) Adolescents' decision making in social situations: A self-regulation perspective, Applied Developmental Psychology

16.

Montgomery, H, (1989) From cognition to action: The search for dominance in decision making ; Process and structure in human decision making, John Wiley & Son

17.

Schunk, D. K, (1994) Self-regulation of learning and performance: Issue and educational applications , Hilsdale, NJ: Eelbaum

18.

Schwartz, B. , (2004) The paradox of choices, Prentice-Hall, Inc.

19.

Simon, H. , (1986) Alternative visions of rationality ; Judgement and decision-making, Cambridge, England: Cambridge University Press

20.

Tversky, A, (1981) The framing of decision and psychology of choice, Science

21.

Solomon, M. R, (1996) Consumer behavior: Buying, having, and being, 3rd, Englewood Cliffs, NJ: Prentice Hall

logo