open access
메뉴.png){kind=logo}
open access
메뉴
ISSN : 1229-8778
The purpose of this study is to verify the impact of washing hands on consumption behavior. People make use of objective physical sensation(physical distance, cleanliness, temperature, weigh, etc) to understand relatively abstract concepts(love, morality, social relations, etc.), and it called embodied cognition(Lakoff, & Johnson, 1999). Regarding Cleanliness, the precedent studies were related to evaluation of morality. But in the current study, study 1 had focus on the context of a general consumption behavior(purchase satisfaction, the difference value between anticipated purchase price and actual purchase price, average purchase price, and range of willing to pay). And based on the result of study 1, study 2 demonstrated the effect of washing hands was applied to other area(e.g., cognitive rigidity). Study 1 was with 49 male and female university students, and 2(washing hands condition)×2(gender) between-subject design. As a result, there was a main effect about average purchase price. In addition, there was a significant interaction between washing hands and gender to range of willing to pay. Especially, people who wash their hands had less average purchase price compared to control. And study 2 was to verify the effect of washing hands on cognitive rigidity. So 22 participants were additionally recruited. As a result, people who washing hands showed cognitive rigidity. In the end, based on this results further study's supplementation were discussed.
김지호, 김지숙 (2011). 자동차 디자인에 대한 태도유형 및 선호가 시각적 행동에 미치는 영향. 한국심리학회지: 소비자 광고, 12(2), 379-404.
성영신, 이응천, 최현덕, 김지연, 민승기 (2012). 충동구매 심리: 구매 전 제품가치경험과 충동/절제 활성화의 역할. 한국심리학회지: 소비자 광고, 13(1), 1-23.
조기연 (2011). 세례, 새로운 인간이 태어나는 모태. 한국기독교신학논총, 74, 341-359.
Ackerman. J. M., Nocera. C. C., & Bargh. J. A. (2010). Incidental Haptic Sensations Influence Social Judgments and Decisions. Science, 328, 1712-1715.
Argo. J. J., & White. K. (2012). When Do Consumers Eat more? The role of appearance self-esteem and food packaging cues. Journal of Marketing, 76, 67-80.
Asch, S. E. (1958). The metaphor: A psychological inquiry. Person perception and interpersonal behavior. Stanford University Press, 86-94.
Bargh, J. A., & Chartrand, T. L. (2000). The mind in the middle: A practical guide to priming and automaticity research. Handbook of research methods in social and personality psychology, 253-285.
Bargh, J. A., & Shalev, I. (2012). The substitutability of physical and social warmth in daily life. Emotion, 12, 154-162.
Barsalou, L. W. (1999). Perceptual symbol system. Behavioral and Brain Sciences, 22, 577-609.
Barsalou, L. W. (2008a). Grounded cognition. Annual Revise of psychology, 59, 617-645.
Barsalou, L. W., Niedenthal, P. M., Barbey, A., Ruppert, J. (2003). Social embodiment. The psychology of learning and motivation, 43, 43-92.
Brog, J. S., Lieberman, D., & Kiehl, K. A. (2008). Infection, insect, and iniquity: Investigating the neural correlates of disgust and morality. Journal of Cognitive Neuroscience, 20, 1529-1546.
Bowlby, J. (1969). Attachment and loss (first ed.). London: Hogarth Press.
Cheema, A., & Soman, D. (2008). The Effects of Partitions on Controlling Consumption. Journal of Marketing Research, 45, 667-75.
Chapman. H. A., Kim. D. A., Susskind. J. M., & Anderson. A. K. (2009). In Bad Taste: Evidence for the oral origins of Moral Disgust. Science, 27(323), 1222-1226.
Eskine, K. J., Kacinik, N. A., & Prinz, J. J. (2011). A Bad Taste in the Mouth: Gustatory Disgust Influences Moral Judgment. Psychological Science, 22(3), 295-299.
Fay. A. J., & Maner. J. K. (2012). Warmth, spatial proximity, and social attachment: The embodied perception of a social metaphor. Journal of Experimental Social Psychology.
Harlow, H. F. (1958). The nature of love. American Psychologist, 13, 673-685.
Holbrook, M. B. & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 132-140.
Inbar, Y., Pizarro, D. A., Bloom, P. (2010). Disgusting smells cause decreased liking of gay men. Manuscript in preparation.
Ijzerman, H., Gallucci, M., Pouw, W. T., Weibgerber, S. C., Doesum, N. J., & Williams, K. D. (2012). Cold-blooded loneliness: Social exclusion leads to lower skin temperatures. Acta Psychologica. 140, 283-288.
IJzerman, H., & Semin, G. R. (2009). The thermometer of social relations: Mapping social proximity on temperature. Psychological Science, 20, 1214-1220.
IJzerman, H., & Semin, G. R. (2010). Temperature perceptions as a ground for social proximity. Journal of Experimental Social Psychology, 46, 867-873.
Johnson, M. (1987). The body in the mind. The bodily basis of meaning, imagination, and reason. Chicago Press.
Kurt, D., Inman, J. J., & Argo, J. J. (2011). The influence of Friends on consumer spending: The Role of Agency-Communion orientation and self-Monitoring. Journal of Marketing Research, 741-754.
Lakoff, G., & Johnson, M. (1999). Philosophy in the flesh: The embodied mind and its challenge to Western though. New York: Harper Collins Publishers.
Landau, M. J., Meier, B. P., & Keefer, L. A. (2010). A metaphor-enriched social cognition. Psychological Bulletin, 136, 1045-1067.
Lee. S. W., & Schwarz. N. (2010). Dirty Hands and Dirty Mouths: Embodied of the Moral-Purity Metaphor Is Specific to the Motor Modality Involved in Moral Transgression, Psychological Science, 3, 1-3.
Lee. S. W., & Schwarz. N. (2010). Washing Away Postdecisional Dissonance. Science, 328, 709.
Levy, J. M., Zhu, R. J., & Jiang, L. (2010). Context effect from bodily sensations induced by flooring and the moderating role of product viewing distance. Journal of Consumer Research, 37(1), 1-14.
Liljenquist, K., Zhong, C. B., & Galinsky, A. D. (2010). The smell of virtue: Clean scents promote reciprocity and charity. Psychological Science, 21, 381-383.
Mandler, J. M. (1992). How to build a baby II: Conceptual primitives. Psychological Review, 99, 587-604.
Marks, L. E. (1996). On perceptual metaphors. Metaphor and Symbolic Activity, 11(1), 39-66.
Mead. N. L., Baumeister. R. F., Stillman. T. F., Raum. C. D., & Vohs. K. D. (2011). Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation. Journal of Consumer Research, 37, 902-919.
Milliman, R. (1982). Using Background Music to Affect the Behavior of Supermarket Shoppers. Journal of Marketing, 46, 86-91.
Milliman, R. (1986). The influence of background music on the behavior of restaurant patrons. Journal of Consumer Research, 13, 286-289.
Moll J, de Oliveira-Souza R., Moll F, Ignacio F., Bramati I., Caparelli-Daquer E., & Eslinger P (2005). The moral affiliations of disgust: a functional MRI study. Cognitive and behavioral neurology, 18, 68-78.
Niedenthal, P. M., Barsalou, L. W., Winkielman, P., Krauth G. S., & Ric, F. (2005). Embodiment in attitudes, social perception, and emotion. Personality and Social Psychology Review, 9, 184.
Piaget, J., & Inhelder, B. (1969). The psychology of the child. New York: Basic Books.
Rosa. J. A., & Malter. A. J. (2003). E-(Embodied) Knowledge and E-Commerce: How Physical Factors Affect online sales of experiential products. Journal of Consumer Psychology, 12 (1&2), 63-73.
Schnall, S., Haidt, J., Clore, G., & Jordan, A. (2008). Disgust as embodied moral judgment. Personality and Social Psychology Bulletin, 34, 1096-1109.
Scott, M. L., Stephen M. N., Naomi M., & Morales, A. C. (2008). The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters. Journal of Consumer Research, 35 (3), 391-405.
Tetlock, P. E., Orie V. K., Beth E., Melanie G., & Jennifer L. (2000). The Psychology of the Unthinkable: Taboo Trade-offs, Forbidden Base Rates, and Heretical Counterfactuals. Journal of Personality and Social Psychology, 78, 853-870.
Thomas. M., Desal. K. K., & Seenivasan. S. (2011). How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices. Journal of Consumer Research, 38, 1-14.
Wansink, & Kim, J. (2005). Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste. Journal of Nutrition Education and Behavior, 37(5), 242-45.
Wansink,, Rozin, P., & Geiger, A. B. (2008). Consumption Interruption and the Red Potato Chip: Packaging Ideas That Help Control Consumption. Working Paper, 05-110.
Williams, L. E., & Bargh, J. A. (2008a). Experiencing physical warmth promotes interpersonal warmth. Science, 322, 606-607.
Williams, L. E., & Bargh, J. A. (2008b). Keeping one's distance: The influence of spatial distance cues on affect and evaluation. Psychological Science, 19, 302-308.
Williams. L. E., Huang. J. Y., & Bargh. J. A. (2009). The scaffolded mind: Higher mental processes are grounded in early experience of the physical world. European Journal of Social Psychology, 39, 1257-1267.
Wilson, M. (2002). Six views of embodied cognition. Psychonomic Bulletin and Review, 9, 625-636.
Wolf. J. R., Arkes. H. R., & Muhanna. W. A. (2008). The power of touch: An examination of the effect of duration of physical contact on the valuation of objects. Judgment and Decision Making, 3(6), 476-482.
Zhong, C., & Leonardelli, G. J. (2008). Cold and lonely: Dose social exclusion feel literally cold?. Physical Science, 19, 838-842.
Zhong, C., & Liljenquist, K. (2006). Washing away your sins: Threatened morality and physical cleansing. Science, 313, 1451-1452.