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ISSN : 1229-8778
The goal of this research is to investigate the influence of bonding and bridging social capital on psychological well-being in Facebook. Also, this research examines the mediated moderating effect of self-esteem by self-disclosure. It was revealed that bonding social capital significantly positively affected psychological well-being, whereas bridging social capital significantly negatively affected psychological well-being. In addition, when the intensity of bonding social capital increased, consumers with low self-disclosure showed significantly higher psychological well-being than those with high self-disclosure. Meanwhile, no such significant effect was found regarding bridging social capital. Finally, it was found that the mediating effect of self-esteem between bonding social capital and psychological well-being was moderated by the level of self-disclosure. However, there was no mediated moderation effect regarding bridging social capital. Theoretical and practical implications, and suggestions for future study are discussed.
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